In March 2023 B-muse marketing consultants was contracted by Insurance Regulatory Authority (IRA) Uganda to conduct an awareness and demand creation in 5districts (Soroti, Mbale,Fortaportal, Guluand Mbarara)
What is Insurance?
Insurance is a mechanism through which a person transfers a risk (s) to a professional risk carrier in this case, an insurance company at a fee or consideration called premium. The insurance company in return promises to compensate the policyholder/insured when a loss occurs.
Once the contract has been signed, the person who has signed the contract is referred to as the insured or policyholder, the professional risk carrier is referred to as the insurer and the fee or consideration is referred to as the premium that is paid.
The objective was to create widespread awareness of insurance as a means of transferring risks
B-muse achieved 5 awareness activations and 10 Rig truck drive activations. Over 10,000 people were reached.
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