Splash was a legend in the tetra pack. But legends know when it is time for a glow up. Britannia made a bold move to introduce the “Kachupa,” Splash fruity juice in a dynamic new plastic bottle. The challenge was to make a beloved brand feel new again, without losing its classic appeal.

Our mission was a total mindset shift. We had to reintroduce an icon. Our strategy was built on immersive, hands on experiences that let the product and its new, convenient form speak for itself. We turned public spaces into hubs of discovery through direct sampling, interactive trials, and vibrant merchandising.

But we went beyond the bottle. We wove Britannia’s legacy and commitment to Uganda into every conversation, deepening the emotional connection and building brand love that transcended the packaging. The result was that the campaign was not just seen. It was felt. A significant uplift in brand affinity scores proved that the new Splash Kachupa was not just accepted. It was celebrated.